If you have at least five to 10 reporters, editors or producers that might be interested in hearing about NHIT Week and a discussion about the latest development in healthcare IT, you may hold a media briefing.
To invite the appropriate journalists, send them a personalized invitation by email and follow the email with a call. It is best to invite as many reporters as possible. For example, if you want 10 to attend, you might invite 100. Be sure to invite appropriate reporters, editors and producers – those that cover IT and technology, business, public policy and healthcare.
The briefing should feature a light meal (a continental breakfast or a deli lunch works great) and feature your IT professionals, records manager and medical director and perhaps a willing patient discussing the latest in electronic health records and the benefits your facility has achieved by implementing health IT.
Conduct Desk-Side Briefings
If you have less than five reporters, editors or producers interested in NHIT Week, you might consider desk side briefings. A desk side briefing is a one-to-one appointment with journalists to brief them in their office.
To arrange desk side briefings, send the journalist a personalized invitation by email and follow the email with a call. Invite as many reporters as cover the relevant topics (IT and technology, business, policy and healthcare).
You can determine whether a media briefing or desk-side appointments are more appropriate based on the number of responses you get to your invitation.
Whatever type of media event you decide to hold be sure to have a set agenda for the discussion so you make the best use of the reporters’ time. Provide data such as statistics, and suggest possible news stories in your discussion.