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Develop a NHIT Week Social Media Strategy

Many organizations have incorporated social media (digital) strategy as part of their communications outreach to their target audiences. Whether you leverage existing digital media or set up new social media accounts just for NHIT Week, here are some suggestions to promote your organization’s NHIT Week activities.

• Highlight NHIT Week on your website. Everyone has a website that presents the face of the organization to internal audiences and the public. This is a great place to promote your organization’s involvement in NHIT Week. You also could set up a microsite (website within a website) where you can place articles, stories and activity descriptions about how your organization is celebrating NHIT Week.

• Draft a blog. A blog (web log) is written by an individual and includes regular entries of commentary, opinion, descriptions of events, and may include graphics or video. Many organizations have blogs authored by an organization leader. Write a blog entry that discusses how your organization is celebrating NHIT Week or highlights the benefits of health IT. You also may consider writing a series of blogs about NHIT Week.

• Tweet about NHIT Week. Using an existing Twitter account or establishing a new one (www.twitter.com), start sending out tweets discussing ways to celebrate NHIT Week in your city and how healthcare IT simplifies healthcare delivery. Be sure to promote your tweets through emails, newsletters, blogs, etc.

• Promote NHIT Week on Facebook and LinkedIn. If your organization has a Facebook fan page (for nonprofits, companies and other businesses) and/or a LinkedIn group, you can promote NHIT Week on those sites. Update your Facebook site to let your “friends” know your organization’s plans for NHIT Week, and encourage them to participate too by visiting www.healthitweek.org.

• Be creative. As mentioned previously, you can use existing sites such as microsites or intranet communications to promote NHIT Week. Also, consider partnering with others, such as coalitions or regional professional organizations, to promote NHIT Week. If you decide to do a video of your NHIT Week celebration, post it to YouTube.
  
  
• Click here for graphics, posters, and sample newsletter articles.